When Ukraine’s President Volodymyr Zelensky attended the Davos conference earlier this month, he spoke at an invitation-only event titled “CEOs for Ukraine.” In contrast to his earlier Davos appearances, his focus this year was not on the war, but on the aftermath. He did not promise any new military offensives. Instead, he told the 70 CEOs in attendance, “We need you in Ukraine to build, to reconstruct, to restore our lives...because people need jobs.”